Big in Japan's "Scan with ShopSavvy" Program Raises QR Code Awareness with Help from Ford, Gold's Gym and Other Brands



Big in Japan's "Scan with ShopSavvy" Program Raises QR Code Awareness with Help from Ford, Gold's Gym and Other Brands

Major consumer brands are using Big in Japan's "Scan with ShopSavvy" program to increase awareness and trial of QR Codes in their marketing and promotional efforts.

Dallas, TX (Vocus) October 19, 2010

Big in Japan, the leader in barcode-powered shopping by mobile consumers, announced that a variety of diverse brands -- including Ford, Goldâ??s Gym and the Washington Metro -- are using the â??Scan with ShopSavvyâ? program to increase awareness and trial of QR Codes to better inform consumers about their products and services.

â??Compared to UPC and EAN barcodes, QR Codes can provide consumers with far more product information â?? offering significant opportunities for marketers as an increasing number of consumers shop with scanners in hand,â? said Alexander Muse, co-founder of Big in Japan. â??The stumbling block has been a lack of awareness of QR Codes; most consumers arenâ??t sure what to do when they see one.â?

Through the â??Scan with ShopSavvyâ? program, brands overlay a badge on their QR Codes to alert ShopSavvyâ??s installed base of more than 6.5 million users that they will find helpful product information by scanning the code.

Goldâ??s Gym, for example, is currently using the â??Scan with ShopSavvyâ? program in signage, product inserts and other materials associated with its fitness equipment, which is available at Walmart. By scanning a QR code, users can view product demos of treadmills, elliptical trainers and more on their smartphones.

Beyond the specific successes of the â??Scan with ShopSavvyâ? program, Muse said he is seeing a greater interest in QR Codes by both brands and ShopSavvy users.

â??Every day, ShopSavvy users are scanning QR Codes at Best Buy, Gap, Dickâ??s Sporting Goods and other retailers,â? Muse said. â??Brands like Heineken, Jones New York, and Verizon are also using QR Codes effectively. The recent Warner Brothers film â??Inceptionâ?? was also promoted with QR Codes, and more than 50,000 ShopSavvy users participated in that promotion.â?

â??Scan with ShopSavvyâ? is only one of the ways Big in Japan has demonstrated its commitment to QR Codes. Last month, the company released a free, single-purpose QR Code Reader and Scanner for iPhone. It is already one of the 50 most-downloaded utilities in Appleâ??s iTunes Store.

Businesses that are interested in participating in the â??Scan with ShopSavvyâ? program may visit http://bit.ly/scan-with-shopsavvy or email sales(at)biggu(dot)com.

Consumers may download Big in Japanâ??s QR Code Reader and Scanner at the following link: http://tinyurl.com/QR-Code-Scanner.

About Big in Japan

Big in Japan Inc. is the leader in barcode-powered shopping by mobile consumers, with more than 6.5 million users generating 50 million product scans per month through the companyâ??s ShopSavvy® application and the applications of third-party licensees such as CNET and PriceGrabber. Big in Japanâ??s AdOns® UPC/GPS mobile advertising framework reaches consumers at the point of highest purchase intent, sharing promotions, coupons and other relevant information about scanned products. Big in Japan maintains one of the largest price comparison engines for local and online retailers, with links to the pricing and inventory systems of 20,000+ retailers worldwide. Big in Japan is funded and incubated by Architel, a Dallas-based managed services provider. For more information, visit http://www.biggu.com.

Contact:    Scott Baradell    

(972) 235-3439        

sbaradell(at)ideagrove(dot)com    

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Lumension Brings Together Industry Leaders in Support of National Cybersecurity Awareness Month



Lumension Brings Together Industry Leaders in Support of National Cybersecurity Awareness Month

Cybersecurity Awareness Month

Scottsdale, AZ (PRWEB) October 19, 2010 â??

Lumension Security, Inc. today announced its support for National Cybersecurity Awareness Month by providing a never before released podcast discussion with industry leaders including Toney Jennings, president and CEO, CoreTrace; Brian Beard, vice president and U.S. country manager, Norman and Pat Clawson, chairman and CEO, Lumension. Eric Ogren, founder and principal analyst of the Ogren Group leads the discussion around the uncertainties surrounding cyber threats to U.S. infrastructure, as well as what is and what is not being done at the government level to reign in national cybersecurity efforts in the U.S.

The cybersecurity awareness podcast, which is available for download today , covers several issues the U.S. is currently facing in the realm of cybersecurity, such as the disconnect between the public and private sectors regarding the inability to share and exchange data; threats to intellectual property from other countries via data breaches; the limited scope of the federal governmentâ??s regulation and why leaders such as cybersecurity czar Howard Schmidt should have more power; security initiatives recently enacted in other countries that the U.S. can learn from, etc.

October marks the seventh annual National Cybersecurity Awareness Month, which is an initiative sponsored by the Department of Homeland Security, the National Cyber Security Alliance, and the Multi-State Information Sharing and Analysis Center to make Americans more aware of the constant barrage of online security threats they face on a daily basis, so that they can take steps to keep their personal assets and information secure while also helping to improve the overall security of cyberspace.

â??Our intention behind the podcast was to provide an informal discussion to get honest and straightforward information out to businesses and consumers alike,â? said Pat Clawson of Lumension. â??By rallying well-respected industry insiders together, we are able to lead the charge and provide a unique perspective from organizations at the forefront of several major endpoint security initiatives.â?

The danger with politically motivated cyber attacks is real and the need for both defensive and offensive responses to such attacks is crucial, especially in todayâ??s rapidly changing online landscape. Lumensionâ??s goal is to educate enterprises and the public as a whole on the risks involved with accessing the Internet and the preventative measures that can be taken in order to ensure end user information is safe and secure. This podcast is just one step in a series of initiatives to ensure that essential information is available and easily accessible, as cyber threats continue to become more frequent and severe.

â??The fact that Lumension is making this information open and available to everyone for free furthers the initiatives set forth by National Cybersecurity Awareness Month as well as Lumensionâ??s own resourcefulness in increasing awareness and promoting online safety,â? said Eric Ogren, founder and principal analyst, The Ogren Group.

In the coming weeks, Lumension will announce further efforts to educate organizations on cybersecurity. Visit Lumension.com to gain access and stay up-to-date on the latest information.

About Lumension Security, Inc.

Lumension Security, Inc., a global leader in endpoint management and security, develops, integrates and markets security software solutions that help businesses protect their vital information and manage critical risk across network and endpoint assets. Lumension enables more than 5,100 customers worldwide to achieve optimal security and IT success by delivering a proven and award-winning solution portfolio that includes Vulnerability Management, Endpoint Protection, Data Protection, Antivirus and Reporting and Compliance offerings. Lumension is known for providing world-class customer support and services 24x7, 365 days a year. Headquartered in Scottsdale, Arizona, Lumension has operations worldwide, including Virginia, Texas, Utah, Florida, Ireland, Luxembourg, the United Kingdom, Australia, and Singapore. Lumension: IT Secured. Success Optimized.â?¢ More information can be found at lumension.com.

Lumension, the Lumension logo, are trademarks or registered trademarks of Lumension Security, Inc. All other trademarks are the property of their respective owners.

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©Copyright 1997-2010, Vocus PRW Holdings, LLC.
Vocus, PRWeb and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.