Zurich (PRWEB) February 3, 2009
Diva's Daedalumâ?¢ platform now allows for easy capturing of media assets including business rules and metadata. At the same time these contents are put at the fingertips of Diva's VoD customers, which include leading Internet portals, telecommunication companies and cable platforms. All business generated with these content retailers is then reported back to film producers and their agents with the help of a transparent reporting tool and online dashboard. Here content producers can track the performance of their contents over time and benchmark this performance by region, genre and business model.
While the evolution of the Daedalumâ?¢ will continue, Diva's COO, Joerg Boksberger, feels that this platform release has been a particularly important step for Diva: "Our new commerce tools make supplying movies to video on demand platforms and collecting revenues very straight forward. Streamlined processes and increased transparency are both qualities that were sorely missed in the young on demand industry." Diva sees its toolkit as a perfect commerce enabler, but Joerg admits that despite technology, "deals will always be done face to face".
About Diva
Founded in 2007 Diva is a leading aggregator of movies, TV series and short form contents supplying Video on Demand platforms globally. Diva's special focus is award winning independent films, true classics, strong genre and animation contents that are otherwise hard to find. These contents are taken to Internet platforms, telecommunications companies and cable companies in Asia, Europe, Middle East and the USA. Content selection, normalization, encoding and transaction reporting are handled by Diva's proprietary Daedalumâ?¢ platform. Privately held Diva AG is based in Zurich, Switzerland with offices in China, Germany, UK and the USA. Contact: Natalie Farrell, Phone: +41 44 586 66 32
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